SEO (search engine optimization) has grown into a major topic and it affects any digital business in numerous ways.
Many businesses think a website will be the solution to their problems, but soon find out that they aren't showing up very high on search engines, and sometimes don't even show up when searching the name of the business.
Outrank your competitors with our best in class SEO technology. We allow companies to focus on running and building their businesses. We give small to medium businesses and franchises the visibility they need on desktop and mobile searches. Ideal for businesses that want to establish local online visibility for the geography where their business is located, but also works for non-local businesses too.
We use a combination of several key factors that search engines utilize when ranking businesses.
This includes researching top industry keywords and putting them in important places on your website, optimizing up to 5 pages of website keywords, adding backlinks monthly (links on other sites directing them to your site), optional keyword rich blog content, and more.
All-in-one reporting dashboard: Track your campaign progress in an online dashboard. Access and view the campaign performance.
Experience and Team Strength: Our team has been at this for years and have seen it all, the various Google updates, changes in SEO, and have successfully navigated for our clients.
KPI’s: Keyword tracking for both Desktop and Mobile rankings, Google Maps, Google Analytics integration as well as Google My Business integration. Set and track goals in Google.
How does SEO improve my business?
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
Should businesses do SEO if they already rank well?
Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good business websites are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.
Can anyone guarantee first page rankings?
No one can guarantee exactly where they will rank, but someone’s business is taking up the first-page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.
What’s the difference between Local and National SEO?
If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business, it would try to rank for the keyword + the geography. So, for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.
Can my business show up on Google Maps?
Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.
How often does Google update its algorithms?
Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. Our SEO tracks over 1 million key terms allowing us to quickly see fluctuations on a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.